A taste of the sweeter side of heraldry : the arms which the Canadian Heraldry Authority granted to R.C. Purdy Chocolates Ltd in 2005 :
A nice simple blazon : Rustré Or and Purpure.
To quote from the CHA online register : "The design represents a box of chocolates as viewed from above. As well, it symbolizes the idea of expanding horizons and outreach of products if one imagines the design continuing beyond the boundaries of the shield. Purple and gold are the firm’s colours, made famous through their use on chocolate boxes."
"The maple leaves symbolize Purdy’s as a Canadian enterprise. New growth and the source for raw chocolate are represented through the cocoa tree which is shown with its fruit, the cocoa pods."
"The reindeer allude to the festive season when demand for the company’s products is greatest."
Heraldry in Canada.
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