D'azzurro al leone d'oro, lampassato di rosso, coronato all'antica del secondo.
Strangely, I was thinking only this morning of using as an example Azure a Lion Rampant Or as the sort of design on which some DAR client might be keen, until gently guided into something less obviously "done before".
The cyclists head south-westerly through well-known wine country (Barolo, Asti, etc) to Pratonevoso in Piedmont. This ski resort has been the finishing line for the Tour de France more recently (2008) than the Giro d'Italia (1996 and 2000). The coat of arms illustrated below is that of Frabosa Sottana, the commune in which Pratonevoso lies:
Di rosso alla croce d’argento, accantonata nel 1° da un castello d’argento, merlato alla guelfa, torricellato di due pezzi dello stesso e nel 4° da tre pini sradicati d’oro, posti uno accanto all’altro. Ornamenti esteriori da Comune.
These arms date only from 1974. The white cross on red ground is of course for Savoy, of which Piedmont was a significant part. I can find no evidence of Frabosa having a castle, and I would have expected its pines to be green, though having been eradicated, I suppose yellow is as good a colour as any. Note that the castle is crenellated in the Guelph style while the coronet is Ghibelline.